Privacy policy

Privacy Policy

Last updated: July 2026

1. Data Controller

The controller responsible for processing personal data on this website is:

SCHRANZ SRL
Via J. Kravogl 32/34
39012 Merano (BZ)
Italy

Phone: +39 0473 522070

Email: info@schranz.it

Website: https://schranz.shop

2. General Information

Protecting your personal data is important to us.

We process your personal data exclusively in accordance with the applicable data protection laws, in particular the General Data Protection Regulation (GDPR) and any applicable national data protection legislation.

This Privacy Policy explains which personal data is collected when you visit our website, the purposes for which it is processed, and the rights you have regarding your personal data.

3. Visiting Our Website

When you visit our website, certain technical information is automatically processed, including:

  • IP address

  • Date and time of access

  • Browser type and browser version

  • Operating system

  • Referrer URL

  • Pages visited

  • Access status

This information is required to ensure the secure and stable operation of the website, detect technical issues, and improve system security.

4. Hosting and E-commerce Platform

Our online store is powered by Shopify Inc.

Shopify provides the technical infrastructure for operating our online store and processes personal data on our behalf or, where necessary, as an independent controller for certain processing activities.

Further information can be found in Shopify's Privacy Policy.

5. Orders

When you place an order, we process personal data including, but not limited to:

  • Name

  • Billing address

  • Shipping address

  • Telephone number (if provided)

  • Email address

  • Order details

  • Payment information

  • Delivery information

This data is required to process your order, arrange delivery, and comply with applicable legal retention obligations.

6. Customer Account

If you create a customer account, we store the information you provide in order to facilitate future purchases and allow you to access your order history.

You may request the deletion of your customer account at any time.

7. Contacting Us

If you contact us by email or through a contact form, we will use the information you provide solely for the purpose of responding to your inquiry.

Your data will only be stored for as long as necessary to process your request or as required by applicable legal retention obligations.

8. Newsletter

If you subscribe to our newsletter, we will use your email address to send you information about our products, promotions, and company news.

We use Mailchimp as our newsletter service provider.

Subscription is carried out using the double opt-in procedure. You may withdraw your consent at any time with future effect, for example by clicking the unsubscribe link included in every newsletter.

9. Cookies

Our website uses cookies and similar technologies.

These are used in particular to:

  • ensure the technical functionality of the online store,

  • save your preferences,

  • enable the ordering process,

  • perform statistical analysis,

  • support marketing activities.

Where required by law, non-essential cookies are only stored after you have given your consent.

10. Analytics and Marketing Services

To analyze and optimize our online store and measure the effectiveness of our marketing campaigns, we use various services, including:

  • Google Analytics

  • Google Ads

  • Google Tag Manager

  • Microsoft Clarity

Where required by law, these services are only activated after you have provided your consent via our cookie banner.

These services may process usage data such as visited pages, device information, and interactions with our website.

11. Payment Processing

To process payments, the information required for the selected payment method is transmitted to the respective payment service provider.

This data is processed solely for the purpose of completing the payment and only to the extent necessary.

12. Data Retention

Personal data is retained only for as long as necessary for the respective processing purpose or as required by applicable legal retention obligations.

Once the purpose no longer applies, the data will be deleted or anonymized unless legal retention requirements prevent this.

13. Your Rights

Under the GDPR, you have the following rights in particular:

  • Right of access to your personal data

  • Right to rectification of inaccurate data

  • Right to erasure ("right to be forgotten")

  • Right to restriction of processing

  • Right to data portability

  • Right to object to certain processing activities

  • Right to withdraw your consent at any time with future effect

  • Right to lodge a complaint with a competent data protection supervisory authority

14. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy whenever necessary due to changes in legal requirements or technical developments.

The latest version of this Privacy Policy is always available on our website.